Arata
About This Business
Arata is an Indian haircare brand positioning itself as a Hair and Scalp Science company, offering shampoos, conditioners, serums, and styling products formulated with science-backed ingredients. The brand sells direct-to-consumer through its own website and is available across Nykaa, Amazon, Myntra, Flipkart, Blinkit, and Zepto. Arata markets its products around ingredient transparency and scalp health, with a product line built for everyday use.
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